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Indonesia’s financial regulator has issued new rules requiring influencers who recommend crypto and other digital financial assets to hold relevant competency certification.
The Financial Services Authority, known as OJK, said the rules are meant to make financial promotion clearer, more accurate and less likely to mislead consumers.
OJK Rule 6/2026 Covers Financial Content
OJK issued Regulation No. 6 of 2026 on the conduct of financial sector information providers. The rule applies to parties outside regulated financial services firms that share financial sector content with the public.
That includes people or groups whose content is meant to improve financial literacy or influence consumers to use certain products or services.
The framework covers three main activities: financial education, marketing and recommendations. That gives OJK a formal route to supervise content between general education and direct promotion.
Crypto Recommendations Need Certification
The crypto part focuses on recommendations for digital financial asset products and services. OJK said influencers giving recommendations in this area must have competency certification and knowledge of the financial services sector.
For capital market products, the regulator gave investment adviser licensing as an example of the type of permit that may be required.
The distinction matters for crypto creators in Indonesia. General education content may still be treated differently from a recommendation, but content that pushes users toward a specific financial product now carries a higher compliance burden.
Financial Firms Remain Liable for Promotion
The rule also covers cooperation between influencers and regulated financial services businesses, known locally as PUJK. OJK said those firms remain responsible for information shared by influencers in marketing activity.
That makes exchanges, brokers and other regulated firms accountable for promotional content they commission or use through social media channels. Existing marketing cooperation between regulated firms and information providers must be adjusted within six months of the rule taking effect.
OJK Can Seek Online Access Restrictions
OJK’s new framework also gives the regulator tools to act against non-compliant online content. The rule includes written orders to information providers and the ability to seek access termination for electronic media.
That could include action against content or accounts used to spread financial promotion that breaches the rules.
The rule gives OJK a clearer path to police paid promotion and crypto product recommendations online. Influencers can still discuss crypto, but recommendations now fall under OJK’s conduct framework for financial sector information providers.
