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Meta has introduced a new payment option that allows advertisers to fund Facebook and Instagram ad campaigns with USDC. A third-party payment partner converts the stablecoin into the advertiser’s local currency before the amount is added to the Meta Ads account.
The payment partner converts the USDC before Meta receives the funds, meaning Meta does not directly hold the advertiser’s cryptocurrency. Meta has not publicly listed every country or advertising account that can access the option. Availability details therefore remain unclear.
Advertisers Pay Through a Third-Party Provider
Advertisers who have access to the feature can select USDC as a payment method and send the stablecoin through the payment provider. The provider then converts the payment into local currency, and Meta credits the converted amount to the advertiser’s account balance. Meta said:
“You can use stablecoin (USDC) to pay for your ads on Meta.”
The company’s help page also makes clear that the conversion is handled by an outside payment partner rather than through Meta’s own wallet or exchange service. The stablecoin option does not replace existing billing methods. Advertisers can continue using the payment choices already supported for their country and account, while USDC becomes an additional way to add funds.
Meta Avoids Holding Advertisers’ Crypto
Meta receives the payment in local currency after the third-party provider completes the conversion. This structure allows the company to support stablecoin-funded advertising without taking custody of USDC or managing blockchain transactions itself.
The approach is different from Meta’s earlier Libra project, later renamed Diem, which aimed to create a company-backed digital currency and payment network. Meta ended that effort and sold its remaining assets after facing regulatory opposition.
Stablecoin Use Expands Across Meta Products
The advertising update follows Meta’s earlier rollout of USDC payouts for selected creators in Colombia and the Philippines. Those creator payments are available through external wallets on the Polygon and Solana networks.
Meta’s latest move extends stablecoin use from creator payouts to advertising payments. In both cases, the company relies on outside providers and wallets instead of issuing its own digital currency.
