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Coinbase, Kraken and OKX are targeting European crypto users as MiCA restrictions force unlicensed platforms to cut back services across the bloc.
The campaigns come before July 1, when firms without MiCA authorization must stop offering regulated crypto-asset services to EU clients or begin orderly wind-down plans.
Coinbase Offers 5% Before July 13
Coinbase is offering a 5% transfer bonus to eligible users who move funds to the exchange before July 13. The campaign targets users in several European markets, including Germany, France, Italy, Belgium, Poland and Sweden. The U.K. is also included, although it is outside the EU’s MiCA framework.
Coinbase has held a MiCA license since 2025. The exchange is using that status to market itself as a regulated option for users who may lose access to services on platforms that missed the EU deadline.
OKX Bonus is Capped at €20,000
OKX is also running a campaign for European Economic Area users. The exchange is offering an 8% bonus on eligible crypto transfers and cash deposits.
The offer is capped at €20,000 and runs from June 29 to July 31. New users can also receive an added welcome bonus and a short VIP upgrade if they meet the campaign terms.
OKX Europe Limited holds a MiCA authorization from Malta’s financial regulator. That license allows the company to passport services across the EEA through one regulated entity.
Kraken Runs €1M Deposit Prize Draw
Kraken has taken a different approach, offering a €1 million prize draw for EEA users who deposit funds before the end of July. The exchange says every euro deposited gives users one entry into the draw.
The campaign began on June 22 and is open to eligible customers in supported European markets.
Kraken holds MiCA authorization through the Central Bank of Ireland. It is also promoting its European setup through proof of reserves, euro rails and its record as a long-running exchange operator.
Licensed Exchanges Chase Deposits Before July 1
The campaigns follow ESMA’s warning that unlicensed crypto-asset service providers must stop onboarding new EU clients, stop marketing and limit activity to steps needed to sell, transfer or close positions.
Custody can continue only for the time needed to complete an orderly exit. Firms receiving migrating users must still carry out MiCA onboarding checks and anti-money laundering due diligence.
Authorized platforms are using bonuses and prize draws to attract users before unlicensed rivals cut services. The immediate test is how many users move deposits before the July campaigns expire.
