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Key Takeaways
- ETH was rejected at its 50-day EMA near $1,798, pulling back to $1,775.56 amid renewed U.S.-Iran tensions.
- Robinhood Chain has bridged more than $141 million in ETH since its July 1 launch, briefly outpacing Ethereum mainnet in daily DEX volume.
- Eric Trump’s bullish ETH post highlights World Liberty Financial’s roughly $131 million ETH stake, while analysts set targets ranging from $1,850 to $5,000.
Ethereum traded at $1,775.56 on July 13, down 1.66%, pulling back from a push toward $1,844 after Iran’s weekend strikes reset geopolitical risk across markets. The token is struggling to clear its 50-day exponential moving average for the second time in two weeks.
ETH Rejected at the 50-Day EMA Again
The daily chart shows Ethereum testing the 50-day EMA at $1,798.04, with Sunday’s candle reaching an intraday high near $1,842 to $1,844 before retreating. The Supertrend indicator (10,3) sits at $1,599.41, well below current price, which keeps the short-term recovery structure intact despite the pullback. The 20-day EMA at $1,740.27 stands as the next support level if selling continues.
A descending trendline from January’s highs still caps price in the $1,800 to $1,850 zone, roughly overlapping with the 50-day EMA. A daily close above both would mark the first real technical confirmation of a trend change since May. Heavier resistance sits above at the 100-day EMA ($1,945.80) and 200-day EMA ($2,223.28).
Eric Trump Posts About ETH Amid Family’s ETH Holdings
Eric Trump, co-founder of American Bitcoin Corp., posted on X on July 11, alongside a chart of the ETH/BTC pair showing a 1.32% gain:
“ETH is pumping hard! Great to see! Crypto is the future…”
The post drew criticism from users who noted Trump made a similar call last year, after which ETH fell 48% over the following two months.
World Liberty Financial, the Trump family-backed crypto venture where Eric Trump is listed as co-founder, holds roughly $131 million in ETH, according to DropsTab data, making it the platform’s second-largest holding.
The post itself does not move markets on its own, but it underscores the Trump family’s direct financial stake in ETH’s performance through World Liberty Financial’s holding.
Robinhood Chain Adds New ETH Demand
Robinhood launched Robinhood Chain on July 1, an Arbitrum-based, Ethereum-compatible network that uses ETH as its native gas token. Since launch, more than $141 million in ETH has been bridged to the chain. Daily decentralized exchange volume reached $877.56 million on July 12, a level that briefly put the network ahead of Ethereum’s own mainnet in 24-hour DEX activity, according to on-chain trackers.
Every transaction on Robinhood Chain requires users to hold and spend ETH, creating ongoing consumption demand from Robinhood’s largely retail user base. This creates a structurally different demand driver than ETF inflows: ETF buyers hold ETH as a passive asset, while Robinhood Chain users need ETH to transact on the network.
Analysts Set Price Targets for ETH
Analyst Ali Charts said on July 13 he would go long ETH on a break above $1,850, a level that sits just above the current 50-day EMA and trendline cluster.
Separately, a fan-run tracker account that aggregates commentary from Fundstrat’s Tom Lee cited a year-end target of $5,000 for ETH alongside $100,000 for Bitcoin. The account argued Bitcoin has never posted four consecutive losing quarters and that a June-to-September bounce is the key test for the broader crypto thesis. That figure has not been independently confirmed against Lee’s own public statements and should be treated cautiously.
Upside and Downside Scenarios
In the bullish case, ETH closes above $1,850, Ali Charts’ long trigger fires, Robinhood Chain continues absorbing ETH supply, and price works toward the 100-day EMA at $1,945.80 heading into year-end.
In the bearish case, renewed U.S.-Iran tensions keep risk assets under pressure, the 50-day EMA rejection holds, and ETH slides back toward the 20-day EMA at $1,740.27 before attempting to build a new base.
