Metaplanet Shares Jump on $5.4B Bitcoin Buy Plan

Metaplanet Inc., often dubbed “Asia’s MicroStrategy,” saw its shares surge after unveiling an ambitious plan to acquire ¥800 billion ($5.4 billion) worth of Bitcoin (BTC).

Overview

Based on data from Google Finance, Metaplanet’s stock (3350T) surged more than 12% during the June 9 trading session, reaching 1,505 yen ($10.42). The Japanese investment firm’s announcement marks a bold escalation in its crypto treasury strategy, positioning itself as a frontrunner in BTC adoption among publicly listed Asian companies. This latest development comes amid a global wave of institutional interest in BTC, bolstered by renewed optimism around digital assets as a long-term hedge and store of value.

Metaplanet’s Bold Bitcoin Strategy

Metaplanet revealed plans to secure ¥800 billion through various financial instruments—including bond issuances, equity offerings, and other forms of capital financing—to convert those funds into BTC. The company already holds a modest BTC reserve. 

Still, it seeks to make the asset a core component of its treasury, similar to the strategy pioneered by US-based MicroStrategy. According to its official statement, the firm believes BTC is “a strategic reserve asset that offers significant protection against currency debasement and inflation.” The planned investment will be executed in phases, with purchases based on market conditions, regulatory developments, and available capital.

The company has not disclosed a specific timeline for completing the $5.4 billion acquisition, but its move signals long-term confidence in the crypto market. If fully executed, the plan would place Metaplanet among the largest institutional holders of BTC globally.

Market Reaction and Global Implications

Following the announcement, Metaplanet’s Tokyo-listed shares soared by over 10% in intraday trading, reflecting investor enthusiasm for the firm’s strategic pivot. This surge adds to a recent string of price increases, as the company had already seen significant appreciation in its stock following previous BTC-related announcements.

Market analysts suggest that Metaplanet’s aggressive entry into the BTC market could inspire other Asian corporations to consider similar strategies. In a region historically cautious about crypto, this marks a potential shift in perception—especially as regulatory frameworks in Japan and South Korea evolve to support digital asset innovation.

The broader crypto market also responded positively to the news, with BTC’s price briefly rising amid expectations of increased institutional demand. With sovereign funds, ETFs, and publicly listed firms entering the BTC space, Metaplanet’s move adds to the growing momentum for mainstream adoption.

The Rise of Bitcoin-Focused Public Firms

Metaplanet’s move is the latest in a series of announcements from companies seeking to align their corporate strategies with digital assets. The firm’s decision echoes the playbook of MicroStrategy, which began aggressively accumulating BTC in 2020 and has since become one of the largest institutional holders of the crypto.

Analysts argue that holding BTC on corporate balance sheets is becoming an increasingly accepted diversification tool, especially in regions with currency volatility or economic uncertainty. While the strategy is not without risk—given BTC’s historical volatility—it also offers high upside potential for companies willing to ride the long-term trend.

As institutional frameworks around BTC continue to mature, Metaplanet’s $5.4 billion plan underscores a broader transformation in corporate finance: the merging of traditional capital markets with the decentralised finance ecosystem. The move may also prompt Japan’s financial regulators and traditional institutions to accelerate crypto integration, further legitimising the space.

Metaplanet’s massive Bitcoin acquisition plan signals a turning point for corporate crypto adoption in Asia. With ¥800 billion earmarked for Bitcoin and shares climbing in response, the firm is betting on the digital asset as a cornerstone of its future strategy. As other companies watch Metaplanet’s performance, this bold move could spark a wave of similar initiatives across global markets.