KuCoin Launches SEC-Approved Crypto Exchange in Thailand
Key Takeaways
KuCoin Acquires Licensed Thai Exchange: KuCoin entered the Thai market by acquiring and rebranding ERX, Thailand’s first SEC-licensed digital asset platform, allowing it to operate under full regulatory compliance.
Fiat Integration and Local Features: KuCoin Thailand offers Thai Baht deposits and withdrawals alongside a localised user experience tailored to Thai investors, including a mascot and promotional campaigns.
Thailand as a Crypto Growth Market: With over 13 million crypto users, Thailand presents a strategic opportunity for KuCoin to expand its presence in Southeast Asia and compete with major local players like Bitkub and Binance.
Global cryptocurrency exchange KuCoin has launched KuCoin Thailand, a fully regulated digital asset platform, following its acquisition and rebranding of ERX Company Ltd.—Thailand’s first SEC‑supervised crypto exchange.
Overview
On June 13 2025, KuCoin officially announced that the launch reflects its commitment to security and compliance, citing its recent SOC 2 Type II and ISO 27001 certifications. With Thailand’s Securities and Exchange Commission (SEC) approval secured, KuCoin is now fully licensed to operate in the Thai market, offering a regulated environment for crypto trading and fiat services.
KuCoin CEO BC Wong said,
“This marks a significant step toward strengthening our presence in the fast-growing markets of Southeast Asia, and more importantly, bringing secure, accessible crypto services to users where they are.”
Strategic Acquisition & Market Entry
KuCoin acquired ERX Company Ltd, Thailand’s inaugural SEC‑licensed digital token platform, in April. On April 22 2025, ERX was officially rebranded as KuCoin Thailand, and all former ERX customers seamlessly migrated to the new platform. By leveraging ERX’s existing licence instead of applying for a new one, KuCoin expedited its entry into Thailand—home to several established local exchanges such as Bitkub, Upbit, Gulf Binance, WAAN, and others.
This strategic pivot positions KuCoin as the first globally recognised exchange to operate under its brand with full regulatory compliance in Thailand. Local launch materials highlight the platform’s focus on tailored design, strong security, and Thai‑specific features, including Thai Baht deposit and withdrawal capabilities.
Regulatory Credentials & Platform Security
KuCoin underscores its commitment to compliance and security, noting it has recently achieved SOC 2 Type II and ISO 27001 certifications. These globally recognised standards affirm the platform’s robustness in data management, operational reliability, and cyber risk prevention.
Under examination by Thailand’s SEC, KuCoin Thailand offers institutional-grade performance and aligns with local regulatory mandates. Its user experience is built with both accessibility and regulatory oversight in mind, intended to meet the needs of Thai investors ranging from newcomers to professional traders.
Ecosystem Launch & Early-Bird Incentives
After a successful invite‑only pilot, KuCoin Thailand has opened to the broader public, targeting eligible Thai users. To celebrate, the exchange introduced an early‑bird campaign. The first 3,000 users to complete KYC, connect with social channels, and execute a trade are eligible for a share of a 1 million THB prize pool.
Additionally, a broader
“Welcome to KuCoin Thailand”
promotion runs from June 13 to July 13, with rewards disbursed in THB or USDT. To foster local identity and awareness, KuCoin Thailand has unveiled a mascot named
“Kuku,”
alongside plans for lifestyle‑oriented experiences—VIP events, celebrity meet‑ups, and travel perks—designed to interweave crypto with real‑world engagement.
Competitive Edge & Future Outlook
Thailand boasts one of Southeast Asia’s most active cryptocurrency markets, with approximately 18% of the population (around 13 million people) involved in digital assets and a growing focus on market cap as a metric for exchange and token performance. The Thai government is also exploring crypto‑enabled credit card payments for tourists, positioning the country as a hub for crypto innovation and adoption.
By joining a roster of eight licensed exchanges—including Bitkub, Upbit, Gulf Binance, and others—KuCoin brings international technology and expertise into a rigorous regulatory framework. With ambitions beyond Thailand, the company is also pursuing a Markets in Crypto‑Assets (MiCA) licence in Austria, aiming for EU expansion.
For Thai users, KuCoin Thailand offers crypto‑to‑crypto trading and seamless Thai Baht fiat on‑ramp/off‑ramp services, a key differentiator in local convenience. Supported by KuCoin’s global infrastructure, the platform promises high‑performance trading and compliance-backed operations.
KuCoin’s arrival in Thailand signifies a calculated leap: combining regulatory legitimacy, local integration, and international innovation. Through ERX’s licence, rigorous security certifications, and customer‑centric launch strategies—complete with rewards and community initiatives—KuCoin Thailand is positioning itself as a leading player in a competitive, rapidly evolving market. Given the nation’s strong crypto momentum and forward‑thinking policies, KuCoin’s expansion may set a model for future moves across Southeast Asia and beyond.