TRUMP Token Plunges 20% Post-Gala, Extending 96% Collapse

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The TRUMP meme coin shed 20% of its value within hours of President Donald Trump’s second major token-holder event concluding at his Mar-a-Lago club in Palm Beach, Florida. The drop wiped out more than $160 million from its market capitalization, extending a decline that has now erased over 96% of the token’s value from its all-time high. 

TRUMP Token Falls Again as Gala Euphoria Fades

The Saturday gathering drew the 297 top TRUMP token buyers who had qualified for the contest-based event, with the 29 largest holders receiving access to a separate “special VIP reception and champagne toast” with the president. Trump served as the keynote speaker, telling attendees he felt an “obligation” to support the industry.

“As a president, I have to be able to make sure that all of our industries do well. Crypto is a big industry; it’s actually become somewhat mainstream,” he said.

From All-Time Highs to a 96% Drawdown

Trump and his team launched the TRUMP token, followed shortly by the MELANIA coin, days before his January 2025 inauguration. The asset surged rapidly to an all-time high above $73, according to CoinGecko, within hours of launch, briefly ranking among the largest crypto assets by market capitalization.

Since that peak, the token has trended sharply lower. Saturday’s event briefly pushed it back above $3.10 before sellers moved in after the gathering concluded, dragging the price to $2.50. As of press time, the token had partially recovered to $2.65, still more than 96% below its January peak.

Trump Team Sell-Offs Add Pressure Beyond Event Dynamics

Beyond the familiar sell-the-news dynamic, sustained selling by Trump-affiliated wallets has compounded the token’s decline. According to Reuters and other reports, Trump-affiliated wallets have continued offloading tokens during recent price recoveries, contributing to Saturday’s sharp drop.

According to a Reuters report, the First Family has collectively profited more than $1 billion from crypto asset sales, including $336 million from meme coin sell-offs in the first half of 2025.

Those figures have drawn sustained scrutiny from Democratic lawmakers and certain regulators, who have raised conflict-of-interest concerns over a sitting president’s financial exposure to assets he has publicly promoted.

Two Mar-a-Lago Events, the Same Price Pattern

Saturday’s price action follows an established pattern for the TRUMP token: anticipation of a major event drives short-term buying, the event concludes, and the asset retraces sharply. Trump’s two large-scale Mar-a-Lago gatherings have each produced temporary price recoveries followed by swift reversals, with neither managing to establish durable support. Neither Mar-a-Lago event has managed to establish lasting price support for the token.