Yahoo Finance launches cryptocurrency trading features


The world’s sixth most visited website, Yahoo Finance, now offers cryptocurrency trading made the announcement last week stating that it has begun a partnership with API developer Trade It in order to offer the feature of cryptocurrency trading for users within Yahoo Finance.

Anthony Pompliano, prominent cryptocurrency figure and founder of Morgan Creek Digital, seems pretty excited about the news:

Currently, Bitcoin, Ethereum, and Litecoin are available for trading with hints that Bitcoin Cash, Ethereum Classic, and EOS will be added. Although the statistics for trading the three altcoins are shown, they are not listed on the platform currently.

Similarly, as with Yahoo Finance’s stock trading feature, which was launched last year, customers will be able to see “buy” and “sell” links on the quote page for each individual cryptocurrency. Once a customer has begun trading a token, they can log in to an external account on platforms such as Coinbase or Robinhood and can complete the transaction without leaving Yahoo’s platform.

According to Joanna Lambert, the general manager of finance and technology head at Yahoo’s parent company Oath, is “the leading provider of financial data, insights, and editorial content” and thus they “are constantly looking for ways to better serve audiences on the Yahoo Finance platform”.

Lambert also said:

We first launched our integration with Trade It one year ago, allowing people to trade on Yahoo Finance for the first time ever. We’re excited to expand this offering to cryptocurrencies further connecting our passionate community of investors with relevant utilities on our trusted platform.”

Earlier this year, there were reports that Yahoo Japan was exploring the idea of an exchange platform with the procurement of a significant portion of the BitARG Exchange Tokyo and rumors were that the exchange would be launched in approximately March next year.

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