{"headers":{"Content-Type":"application\/x-www-form-urlencoded"},"body":"source_lang=&target_lang=DE&tag_handling=xml&split_sentences=1&preserve_formatting=1&text=Coca-Cola+to+release+limited+edition+NFT+ahead+of+the+Special+Olympics&text=Coca-Cola+is+heading+into+the+NFT+space+with+a+blockchain-based+collectable+dropping+on+July+30th+as+part+of+a+four-day+auction.+&text=Coca-Cola+will+be+releasing+its+first-ever+blockchain-based+auction+as+an+initiative+to+raise+funds+for+the+Special+Olympics+International.+%3Cstrong%3EBold%3C%2Fstrong%3E%0A%0A%3Ca+href%3D%22https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20210727006156%2Fen%2FCoca-Cola-to-Auction-Its-First-Ever-NFT-Collectibles-on-International-Friendship-Day%22%3EAs+announced+by+Business+Wire%2C%3C%2Fa%3E+the+global+giant+will+be+holding+a+three-day+auction+on+the+OpenSea+marketplace+platform+as+a+collection+of+non-fungible+tokens+%28NFTs%29+are+released.+Starting+at+the+end+of+July%2C+the+auction+will+see+Coca-Cola+branded+NFTs+for+sale.+The+collection+has+been+developed+with+creative+digital+designer+Tafi+involved+in+the+project%2C+with+a+video-game+inspired+%22loot+box%22+which+contains+hidden+surprises+and+easter+eggs+that+will+be+available+exclusively+to+those+who+purchase+the+NFTs.%0A%3Ch2%3ECoca-Cola%27s+collectables+online%3C%2Fh2%3E%0AThe+auction+will+be+a+single+lot%2C+made+up+of+a+four-piece+collection+containing+%22%3Cem%3Emulti-sensory+NFTs+housed+inside+a+Friendship+Box%3C%2Fem%3E%22.+The+%22Friendship+Box%22+is+reportedly+a+digital%2C+modernised+version+of+Coca-Cola%27s+collectable+1956+vending+machine.+The+concept+is+based+on+the+drink%27s+corporation+mantra+of+sharing+with+the+exterior+decorated+with+representations+of+friendship.+Also+included+in+the+lot+is+a+custom+%22Coca-Cola+Bubble+Jacket+Wearable.+The+NFT+here+will+be+a+wearable+jacket+made+for+Decetraland%27s+VR+platform.+The+lot+also+contains+a+sound+visualiser+which+represents+the+iconic+sound+of+a+Coca-Cola+bottle+opening+as+well+as+a+trading+card%2C+inspired+by+friendship.+%3Cstrong%3EBold%3C%2Fstrong%3E%0A%0AAccording+to+Selman+Careaga%2C+president+of+Global+Coca-Cola+Trademark%2C+this+collection+is+exciting+for+the+brand+to+enhance+its+collectible+trading+elements+and+share+the+trend+into+the+digital+space.+He+offered%3A+%3Cstrong%3EBold%3C%2Fstrong%3E%0A%0A%3Cem%3E%E2%80%9CCoca-Cola+is+one+of+the+most+collectible+brands+in+the+world%2C+and+it+has+shared+its+rich+heritage+with+consumers+through+simple+moments+of+joy+for+decades.+We+are+excited+to+share+our+first+NFTs+with+the+metaverse%2C+where+new+friendships+are+being+forged+in+new+ways+in+new+worlds%2C+and+to+support+our+longstanding+friend+and+partner%2C+Special+Olympics+International.+Each+NFT+was+created+to+%3Ca+title%3D%22Bitcoin+Celebrities%22+data-replaced%3D%22true%22%3Eceleb%3C%2Fa%3E+ate+elements+that+are+core+to+the+Coca-Cola+brand%2C+reinterpreted+for+a+virtual+world+in+new+and+exciting+ways.%E2%80%9D%3C%2Fem%3E","timeout":15}