South Korean Media Giant Eyes ‘Metaplanet of Korea’ Role
Fhumulani Lukoto
- 2 min read
Key Takeaways
$500M Bitcoin Strategy: K Wave Media has secured up to $500 million through a securities purchase agreement to build a Bitcoin-centric corporate treasury, mirroring Japan’s Metaplanet model.
Stock Price Surge: Following the announcement, K Wave Media’s stock soared over 160%, reflecting strong investor confidence in its crypto-focused direction.
Broader Web3 Vision: Beyond holding Bitcoin, the company plans to integrate BTC payments, operate Lightning Network nodes, and develop blockchain-powered media experiences.
K Wave Media Inc., a South Korean entertainment firm, has signed a securities purchase agreement valued at up to $500 million to support its Bitcoin-focused treasury strategy.
Overview
On June 4 2025, K Wave announced that it had agreed with Bitcoin Reserve KWM to sell up to $500 million of ordinary shares to fund its Bitcoin treasury. The funds will primarily acquire and hold Bitcoin (BTC) as a long-term corporate reserve asset. This strategy mirrors that of Japan’s Metaplanet Inc., which achieved over 4,000% returns in 2024 after adopting a similar Bitcoin reserve strategy.
Ted Kim, co-interim CEO of K Wave Media, emphasised the company’s commitment to decentralisation and future-oriented value creation, stating, “By embedding BTC into our core strategy, we’re reinforcing our commitment to decentralisation, agility, and future-facing value creation.”
Investor Enthusiasm Sends K Wave Media Stock Soaring
The announcement immediately impacted the market, with K Wave Media’s stock surging by over 160% on Nasdaq, reaching $5.04 per share. This surge reflects strong investor confidence in the company’s strategic pivot towards integrating BTC into its financial operations.
This move positions K Wave Media among the first publicly traded media companies to integrate BTC directly into its core treasury operations, signalling a transformative shift in corporate financial management.
Expanding Beyond BTC: A Holistic Web3 Vision
Beyond acquiring BTC, K Wave Media plans to operate BTC Lightning Network nodes and invest in BTC-native infrastructure to enhance decentralisation and facilitate on-chain transaction rewards.
The company also intends to allow consumers to purchase K Wave Media’s content and K-pop merchandising utilising BTC in a Web3 environment, enabling investors to participate in Korean film and K-pop projects using approved cryptocurrencies. This comprehensive strategy aims to blend the company’s media and entertainment businesses with the growing global BTC economy and Web3’s future, potentially redefining the intersection of entertainment, technology, and finance.
Market Context and Future Outlook
K Wave Media’s bold adoption of BTC as a treasury reserve asset comes when BTC is trading at approximately $105,347, experiencing a slight decline of 0.88%. The company’s strategic alignment with Metaplanet Inc.’s successful model and expansion into the Web3 environment may position it as a leader in integrating crypto into the media industry.
As K Wave Media embarks on this ambitious journey, its innovative approach could serve as a blueprint for other media companies seeking to leverage digital assets and decentralised technologies to drive growth and innovation.
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Fhumulani Lukoto
Cryptocurrency Journalist
Fhumulani Lukoto holds a Bachelors Degree in Journalism enabling her to become the writer she is today. Her passion for cryptocurrency and bitcoin started in 2021 when she began producing content in the space. A naturally inquisitive person, she dove head first into all things crypto to gain the huge wealth of knowledge she has today. Based out of Gauteng, South Africa, Fhumulani is a core member of the content team at Coin Insider.