KFC has launched the Bitcoin Bucket – a new promotion offering chicken pieces which can be purchased for $20 CAD’s worth of Bitcoin.
KFC has offered up some delightfully weird forays into consumer technology in the past, and now the marque has staked its claim in the cryptocurrency world with the revelation of the Bitcoin Bucket.
Available in KFC stores in Canada, the Bitcoin Bucket is a meal comprised of ten chicken tenders, waffle fries, a side, gravy, and a slew of dips, and retails for $20 CAD’s worth of Bitcoin.
KFC is the latest brand to test-drive cryptocurrency as tender – tweeting that “Sure, we don’t know exactly what Bitcoins are, or how they work, but that shouldn’t come between you and some finger-lickin’ good chicken”.
In another tweet, the brand even offered to compensate Satoshi Nakamoto with a free Bitcoin Bucket should the elusive author publicly reveal their identity.
KFC Canada presents The #Bitcoin Bucket. Sure, we don’t know exactly what Bitcoins are, or how they work, but that shouldn’t come between you and some finger lickin’ good chicken. https://t.co/2OKuCHk5Hb pic.twitter.com/UwaduB8toi
— KFC Canada (@kfc_canada) January 11, 2018
The Bitcoin Bucket, which became available on the 12th of January, has promptly sold out – and KFC has clarified that it is unlikely the offering will be extended to the rest of the world anytime soon.
The news is significant for the fact that the move marks the first time a parent company of a massive franchise chain has embraced digital currency.
In the past, markets have reacted excitedly to the news that firms have embraced cryptocurrencies; Hooters’ franchisee Chanticleer Holdings announced a blockchain-based rewards program, wherein consumers enjoying meals at a Chanticleer Holdings-owned store will accrue digital currency which can be redeemed for either meals or traded with other consumers.
In the wake of the announcement, Chanticleer Holdings’ market capitalization soared to the $12 million USD mark – up from 8 million USD.
What are your thoughts? Would you be prepared to use Bitcoin as tender for something as flippant as a bucket of chicken pieces? Be sure to let us know your opinion in the comments below!