While the Washington Post, the Guardian, and Vice have previously indicated their readiness to accept the Basic Attention Token (BAT), Dow Jones Media Group has now joined the party with the news that it will partner with Brave Software – the hands behind Brave Browser – to trial blockchain technology.
Dow Jones Media Group and Brave Software will together collaborate on new experiments to introduce blockchain-based technology in both media and advertising; the duo has confirmed that both marques endeavor to trial content distribution through Brave’s digital services platform.
Under the agreement, Barrons.com as well as MarketWatch – both publications under Dow Jones’ belt – will become verified publishers on the Basic Attention Token Platform.
In a statement to the press, Daniel Bernard, Senior Vice President of Barron’s, quipped that “As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences… our partnership with Brave is an exciting and innovative step for Dow Jones Media Group.”
Brendan Eich, CEO and co-founder of Brave, similarly offered that “We’re thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token… Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
Brave browser was first launched in 2015, and serves to both block ads and activity trackers while allowing users to contribute BAT to content creators and publishers of their choice. While Brave previously only issued support for domain-level publishers, the platform recently pivoted to accommodate certain social media networks.
In the wake of frustrations with YouTube’s monetization policies, embattled content creators turned to BAT as a source of income – enabling users to donate either Bitcoin or Brave’s BAT to publishers of their choice.