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Daimler AG launches MobiCoin; a cryptocurrency that rewards eco-friendly driving

Daimler AG – the giant behind Mercedes-Benz and Smart – has now launched its own blockchain-based rewards program for eco-friendly driving.

Written by Bryan Smith Published on

German car manufacturing conglomerate Daimler AG has proceeded to launch its own blockchain-based digital currency dubbed Mobicoin at Barcelona’s Mobile World Congress.

The project arrives as a bid to reward drivers for eco-friendly driving habits, and has kicked off in a new testing phase in which some 500 drivers will be rewarded for eco-friendly driving practices with the new cryptocurrency.

MobiCoin enables the transmission of telemetric details from vehicles to Daimler, wherein eco-friendly driving habits are analyzed and accordingly converted into the eponymous cryptocurrency.

MobiCoin is set to reward drivers who travel at low speeds and practice gentle cornering, braking, and acceleration.

Drivers will be able to find their MobiCoins in an exclusive mobile app, and will be able to leverage their totals with VIP tickets for events such as the MercedesCup Final or Fashion Week in Berlin.

It remains uncertain at this point as to whether Daimler will proceed to launch cross-currency conversions and enable eligible drivers to exchange their MobiCoins for either fiat currency or a different cryptocurrency.

Daimler’s foray into MobiCoin comes at a time where other automotive manufacturers – namely Daimler’s fellow German ilk – have similarly been trialing new blockchain projects and partnerships.

While BMW recently cemented a new partnership with VeChain Thor – which might well mark the former company’s chance to become an industry leader in terms of supply chain management for the automotive industry – luxury automotive marque Porsche has executed its own blockchain-driven authentication projects.

Porsche has outlined that blockchain technology might be applied to improve the safety and capabilities of autonomous cars – potential applications for blockchain technology could range from temporary access authorization through to new data logging techniques.

The German marque further hinted that third-party providers might be able to introduce integrated software solutions that could be executed through a smart contracts platform.

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Written by

South African technology journalist, podcaster, photographer and filmmaker. Hodling - BTC, NEO, ETH.@bryansmithsa

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